Board Thread:Questions and Answers/@comment-24805584-20140424115215/@comment-11063419-20140429223108

Frozen got huge box office numbers because Disney advertised the crap outta that thing, not because it was a fantastic movie, so I think HTTYD 2 will do well because of word-of-mouth, like HTTYD did. The first movie didn't score too well in its opening weekend, but after that the numbers just kept going up and up and up because people would go see it, they would see how good it was and they would tell their friends and family about it. HTTYD 2 isn't really "out there" so it will have to depend on good reviews and ratings. And yeah, being the only summer animated release will really boost its numbers up.

Where'd you hear about Dean DeBlois talking about cliffhangers, Lifesky?